Privacy Policy
Effective date: June 23, 2026This Privacy Policy describes how Superior Home Protection collects, uses, and protects your personal information when you use our website, contact us, or enroll in a Home Protection Plan.
We are committed to handling your information responsibly and in accordance with applicable Canadian privacy law.
1.Introduction
This Privacy Policy explains how Superior Home Protection (“SHP,” “we,” “our,” or “us”) collects, uses, discloses, and protects personal information when you visit our website, contact us, or enroll in a Home Protection Plan.
We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws. By using our website or providing us with your information, you consent to the practices described in this Policy.
2.Information We Collect
We collect the following categories of personal information:
Information you provide
Details you submit through our forms, quote requests, or enrollment, or when you contact us by phone, email, or chat. This may include your name, phone number, email address, property address, the coverage or plan you select, and information about your home systems or service needs.
Information collected automatically
Technical information such as your IP address, device and browser type, pages viewed, referring website, and the dates and times of your visits, collected using cookies and similar technologies.
Call information
If you call a number listed on our website, we may use call-tracking services that record the number you call from, along with the time, duration, and related details of the call.
3.How We Use Your Information
We use personal information to:
- Respond to your inquiries and provide quotes;
- Set up, manage, and service your Home Protection Plan;
- Coordinate diagnosis, repair, or replacement of covered items;
- Process payments and manage billing;
- Communicate with you about your account, service requests, and support;
- Send promotional offers and updates where permitted by law;
- Operate, maintain, and improve our website and services;
- Detect, prevent, and address fraud, security issues, and misuse;
- Comply with legal and regulatory obligations.
4.Consent
We collect, use, and disclose personal information with your consent, which may be express or implied depending on the sensitivity of the information and the circumstances.
You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us using the details in Section 13. Withdrawing consent may affect our ability to provide certain services.
5.Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar technologies to operate the site, remember your preferences, measure traffic, and support our advertising. This includes third-party advertising and analytics technologies, such as the Meta (Facebook) pixel, which help us understand how visitors use our site and measure the performance of our ads.
You can control cookies through your browser settings and limit certain ad tracking through your device or platform settings. Disabling cookies may affect how parts of our website function.
6.How We Share Your Information
We do not sell your personal information. We may share it with:
- Service providers and contractors who perform functions on our behalf, such as website hosting, form processing and email delivery, payment processing, advertising and analytics, call tracking, and the qualified service providers who carry out covered repairs;
- Other parties where necessary to provide a service you requested;
- Authorities or third parties when required by law, regulation, legal process, or to protect our rights, safety, or property;
- A successor entity in connection with a merger, acquisition, financing, or sale of assets.
We require our service providers to protect personal information and to use it only for the purposes for which it was shared.
7.Advertising and Analytics
We use advertising and measurement tools, including the Meta pixel, to deliver and measure ads across third-party platforms. These platforms may use cookies and device identifiers subject to their own privacy policies.
You can adjust your ad preferences through the settings provided by those platforms (for example, your Meta ad preferences) and through your browser or device controls.
8.Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this Policy, to provide our services, and to meet legal, accounting, tax, or reporting requirements. When personal information is no longer required, we take reasonable steps to securely delete or de-identify it.
9.Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10.Your Rights and Choices
Subject to applicable law, you may:
- Request access to the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Withdraw your consent to certain uses of your information;
- Unsubscribe from marketing communications by following the opt-out instructions in our messages or by contacting us.
To exercise these rights, contact us using the details in Section 13. We may need to verify your identity before responding to your request.
11.Third-Party Links
Our website may contain links to third-party websites or services that we do not operate or control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies before providing them with personal information.
12.Children’s Privacy
Our website and services are intended for adults and are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
13.Contact Us
If you have questions, requests, or concerns about this Privacy Policy or how we handle your personal information, please contact us:
14.Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions become effective when posted on our website, with the effective date shown above. Your continued use of our website or services after changes are posted constitutes acceptance of the updated Policy.